Jacobs Douwe Egberts
As a tea and coffee manufacturer you’re offering customers so much more than just a product, you’re offering a moment to reflect and take stock. You’re giving the treasured gift of a catch up with an old friend or precious time spent with a loved one. You’re providing a much needed break from the stress of everyday life. When you purchase tea and coffee, you’re not being sold a product, you’re being sold an experience, and no one understands this more than Jacobs Douwe Egberts.
Jacobs Douwe Egberts are inspired by the belief that it’s amazing what can happen over a cup of coffee, and this is a value that dates all the way back to 1753. It was then that Egbert Douwe and his wife Akke Thijsses opened their grocery store, ‘De Witte Os’ in the Netherlands, selling tea, coffee and other items that belong to “the daily joys of life”. Today, the organisation is worth over €5 billion and is the world’s leading pure play coffee company.
Enjoyed by consumers in over 100 countries across the globe, Jacobs Douwe Egberts is home to some of the world’s most loved brands. Tassimo, Kenco, Jacobs, Senseco and L’or are just some of the products belonging to Jacobs Douwe Egberts that are enjoyed by coffee lovers all over the world. With a mantra stating, “everyone deserves the coffee they love, wherever or however you take it”, it’s no wonder that the organisation holds the #1 or #2 position for coffee manufacturers in over 27 countries across Europe, Latin America and Australia.
What really sets Jacobs Douwe Egberts apart however, is their highly admirable Corporate Responsibility programme. They are driven by their passion for tea and coffee, care for people and respect for the environment, which is illustrated through a thorough responsible sourcing programme. James Douwe and Egberts are passionate about supporting global partnership programmes and origins in order to address the most challenging tea and coffee sustainability issues. The firm ensures that they are purchasing coffee within internationally recognised standards such as UTZ, Rainforest Alliance and Fair Trade, as well as working directly with coffee farmers, producers of organisations, exporters and NGOs in 8 coffee producing countries, with the goal of enabling farmers to sustainably produce coffee.
Further to this, Jacobs Douwe Egberts are keen to promote a sense of community in their brands, supporting a variety of initiatives that allow tea and coffee to bring people together. Ranging from organising neighbourhood events in the Netherlands to serving 250 million cups of coffee to the less fortunate in Belgium, Jacobs Douwe Egberts don’t just produce good coffee, they truly do bring people together.